The CPF Committee

John Penrose MP


John Penrose, the MP for Weston-super-Mare, was appointed the Chairman of the CPF in September 2019. He previously served in the Department for Culture, Media and Sport, as a Lord Commissioner of Her Majesty's Treasury, and as Minister of State to Northern Ireland.

Anna Firth

Voluntary Party Director

Anna was elected as the National Voluntary Director of the Conservative Policy Forum in April 2020. She is a Barrister, Sevenoaks District Councillor, and the Co-Founder and Chief
Executive of the Invicta National Academy, a multi-academy Trust, helping children of the UK catch up on missed learning during COVID-19. She is an advocate for the environment, health equality and social justice. She is on the Board of the Conservative Environment Network and also a Judge for the Speaker’s Trust. Prior to entering politics Anna was a healthcare Barrister for 12 years, also using her legal skills as a Charity Trustee for West Kent MIND and as a n Academy Governor.

Peter Booth

Vice Chairman

Peter is Vice President of the National Convention. He has held many offices within the party from his time at university and over many years. He believes that the most important voluntary role is being constituency chairman because they co-ordinate members locally into an election winning team, and part of that is getting members involved in policy making through the CPF. Peter has been a constituency chairman for 7 years, first Brighton and then Cornwall.

John Hayward

CPF Manager

John has provided consistent leadership to the CPF since early 2016. With a background in science, he has “a keen understanding of the Party's grassroots” and “his clear, evidence-based analysis and quiet diplomacy transformed the CPF from a mere talking shop to an indispensable part of the Party's policy development.” John also works with politicians internationally to develop policy-based election platforms, to widen civic participation and to promote best practice in policy-making. He has twice received public awards for his “outstanding record of service and devotion to duty” and for accomplishments that “promote excellence, uphold integrity, and foster creativity.”

Katrina Sale

Head of Digital & Innovation

Katrina is a tech entrepreneur and consultant. She is the founder of Wisetree, a data analytics company exploring sustainable consumerism. She is the Director for not-for-profit Green Skills Library. She is the Founder of anti-trolling campaign We Go High UK. She is also the Coordinator of the APPG for Entrepreneurship and offers mentoring to new founders. Within the party, she has served as a CWO chair, Communications Director of Conservative Progress, Deputy Director of Conservative Friends of Afghanistan. She stood as a candidate in Ge2019.

The CPF Champions

Ahmereen Reza OBE

Area Leadership Champion

Ahmereen is the principle owner of AR Consultancy, advising charities and small businesses on strategy and business development, and a Non-Executive Director at the Southern Housing Group. She is the co-founder of the charity Developments in Literacy UK, which educates girls in under served areas of Pakistan and provides ESOL courses for British Multi-ethnic minority mothers of under-performing students in the UK. Ahmereen received an OBE in 2020 for her charity and interfaith work. She stood as a candidate in 2017. Ahmereen is a Director for the Conservative Friends of Pakistan and a GLA candidate.

Gareth Lyon

Area Leadership Champion

Gareth has been a borough councillor for 11 years, including being on the local cabinet, and currently serves as Chairman of his local Association where he has successfully raised the membership to record levels. Gareth has fifteen years experience working in policy roles - most of that in membership bodies in health, care, science, technology and education. Gareth believes in making sure that the Conservative Party is a strong and clear voice for Conservative values and that our policies reflect our members' beliefs and aspirations.

Lance Austen

Online Discussion Groups Champion

Lance is a lecturer in Accounting at Exeter College and an experienced teacher in Business. He worked in Business at executive level before moving on to teach the subject. Lance is a Councillor for Ivybridge in Devon and the Vice Chair of the Audit Committee on South Hams District Council. He is also the chairman of the Ivybridge branch of the Conservative Party, a member of Conservative Friends of Israel, The Conservative Education Society and was an approved candidate on the Parliamentary candidates list prior to the last election.

Neva Sadikoglu-Novaky

Virtual Programmes and Publications Champion

Neva works in the private sector and has worked in policy-making and in think tanks on both sides of the Atlantic from Brussels to Washington DC. She is currently a Fellow at Localis think tank and has been a Fellow at the Washington DC based Center for Strategic and International Studies. She has experience in transforming ideas into policy-proposals. She has drafted policy proposals and legislation as well as supported elected politicians in policy-making. Neva is a Conservative party activist. She was a parliamentary candidate in the 2019 general election and a candidate in the 2019 European Parliament election. She leads the Surrey CPF.

Penny-Anne O'Donnell

CPF Tell No 10 Champion

Penny-Anne is a District Councillor and Overview and Scrutiny Chair in Stratford Upon Avon, as well as the local CWO Chair and Deputy Chair for the Regional West Midlands. She stood in GE2019. A former Deputy Chair Political, she has introduced Connect Calling teams, vote source training and resurrected CPF. Penny-Anne ascertains that for our party to truly inspire and engage with our voters, our policies and manifesto must reach across society, and believes that both Parliament and aspirational policies must reflect our population. She is a 50:50 Parliament #AskHerToStand Director. Penny-Anne is a Consultant Speech and Language Therapist, running an independent clinical practice for over two decades.




Tel:  020 7222 9000 or Email:
Address: 4 Matthew Parker Street, London, SW1H 9HQ

© 2021 Promoted by Alan Mabbutt on behalf of the Conservative Party, both at 4 Matthew Parker Street, London, SW1H 9HQ. Built by Katrina Sale.

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